The spring edition of Denim Premiere Vision at Superstudio Piu in Milan will host a special tribute to Luigi Martelli, the visionary known as the ‘gentleman-artist’ who transformed the denim finishing industry. This emotional, immersive exhibition will honor Martelli’s creative legacy and lasting influence on generations of denim professionals.

The event will trace Martelli’s pioneering journey, celebrating not only his technical innovations but also his profound human touch. From his craftsmanship to his visionary approach, Martelli left an indelible mark on the industry that continues to resonate today.

Isko, the main partner of this tribute, shares a deep connection with Martelli rooted in mutual respect, shared values, and a close personal friendship between Martelli and Isko CEO Fatih Konukoglu. This bond gave rise to the Isko Martelli laundry in Bursa, Turkiye a facility that exemplifies Martelli’s spirit by blending advanced technologies with artisanal know-how. The project set new standards in denim finishing, grounded in precision, creativity, and responsibility.

Martelli was also recognized as one of the Bluemasters in a 2014 book co-published by Isko and Archroma. “Luigi Martelli was a true innovator who never lost sight of the human dimension,” said Konukoglu. “We’re proud to support this tribute and keep his inspiring story alive.”