The 2023 edition of Denim Premiere Vision took place in Milan from November 22-23, focusing on eco-sustainable processes. Drawing attention from a diverse international audience, the event welcomed new clients from France, Germany, Holland, Scandinavia, and the US. Attendees included luxury giants like Kering and LVMH to mid-range and mass-market brands, creating a vibrant showcase with 69 exhibitors, including 23 Italian and 18 Turkish companies.
Notable participants included sustainability-focused denim brands like Italian PureDenim, alongside industry leaders embracing cutting-edge technologies such as Bangladeshi denim washer M&J Group and Turkish manufacturer Isko. Isko's unveiling of the Rad Rags project aimed at minimizing fabric waste for six classic denim models, including jackets and blue jeans, stood out as a pioneering initiative.
During the event, an emerging trend towards developing denims from heavier fabric weights was highlighted. Brands are increasingly adopting heavy-weight 100 per cent cotton for its superior aesthetics and durability, noted Paolo Marcenta, Head of Purchasing at FashionLab. Francesca Polato, Head of Communications and Marketing at Berto Industria Tessile, emphasized the appeal of heavier fabrics for their visual appeal and durability.
Another trend observed was growing demand for jacquard denim fabrics and prints, showcased in the new Fashion Forum area featuring exhibitors presenting ready-to-wear collections. The Denim Fashion District featured ten fashion brands, including Adriano Goldschmied and Maurizio Massimino from Italy, the German overcycling brand Fade Out, and emerging designers such as Italian-Russian Anna Galaganenko and Gimmi.
The next two editions of Denim PV are slated for Milan on June 5-6, 2024, and December 4-5, 2024.
