With his spring/summer 2013 collection, Elton Fernandez makes his debut in the world of fashion design. His signature label was launched at the Mumbai store Atosa and Fernandez aims to celebrate the simple and arresting nature of a woman's sensuality through this line.
Fernandez has always believed in following his heart and therein lies his mantra for success. A graduate in English literature, political science and world history, he took a detour by opting to pursue a full-time freelance career in makeup and hair. In a short span of time, his clientele expanded to include actors Sonam Kapoor, Sonakshi Sinha, Kalki Koechlin and Shruti Haasan. Bollywood actor Poorna Jagannathan sported an outfit from his first collection at the Mumbai premiere of ‘Midnight's Children’ she wore a two-toned dress with white organza embroidery.
The influences for his first eponymous clothing brand come from those early days of his life and memories of the past.
