A textile mall called Tex Valley which has been set up under the Comprehensive Powerloom Cluster Development Scheme of the Union Ministry of Textiles had 225 showrooms inaugurated on June 9. Leading textile brands such as Pothys, Nandu Brand Lungies, Chextex, Cotton Blossom, ADT Saral volume zero, Pommy Garments, Twin Birds, Tantex and Kibs Lungies.
Based in Erode, the textile cluster is a strong powerloom cluster with aggressive manufacturing base and weak marketing linkages. Tex Valley has 12 different product zones with over 100 manufacturers and wholesale shops in each zone with proper index systems which can be identified easily by buyers. This helps to reduce the cost and time of the buyers and increase the confidence to encourage them to visit the Tex Valley campus.
The Powerloom Development and Export Promotion Council (PDEXCIL) had entered into an agreement with Tex Valley to establish its Regional Centre in Tex Valley campus. Tamil Nadu Textile Corporation has identified Tex Valley as its logistics and transit hub and sourced 10,000 sq ft of land in Tex Valley weekly market complex. The operations started in March.
