Femography, a leading B2B apparel manufacturer specializing in feminine health and hygiene solutions, has partnered with GenM, the premier menopause partner for brands, to revolutionize the way menopause is addressed in the fashion industry. As the FemTech arm of MAS Holdings, a major player in South Asia's Apparel Tech scene, Femography is already making waves with its subsidiary, Become Clothing, a Founding Partner of GenM.

Femography's innovative approach spans the entire feminine journey, from menstruation to menopause, offering clothing solutions tailored to women's unseen needs. Through this collaboration, Femography aims to leverage GenM's MTick platform to highlight its menopause-friendly products globally, addressing the increasing demand for inclusivity and clear labeling in women's clothing.

Independent research from GenM underscores the urgency of this partnership, revealing that women feel overlooked and underserved by brands during menopause. GenM's MTick symbolizes a shift in how menopause-friendly products are identified, providing consumers with trust and control. Already endorsed by major retailers like Boots and Tesco, the MTick ensures that only products meeting strict criteria proudly display the symbol.

Femography's commitment to normalizing menopause conversations aligns with GenM's mission to empower women through this transformative stage. CEO Pilar Diaz emphasizes the importance of supporting women through life's phases, while GenM co-founder Heather Jackson praises Femography and MAS Holdings for their pioneering efforts in creating products that cater to women's needs. Together, they aim to drive purposeful change and offer women worldwide greater visibility, choice, and control.