Denim Premiere Vision Paris held on November 2 and 3, 2016 saw fewer visitors, 2300 visitors, whereas last year, the autumn session attracted over 3800 visitors. International visitors accounted for 74 per cent of the total last year.
This year the show had 80 exhibitors. It attracted 1,225 companies from a wide range of countries like France itself, which accounted for 22 per cent of visitors, Turkey, Italy, the UK, Spain, Germany, the Netherlands, the USA, Belgium and Tunisia. The event met the expectations of exhibitors and visitors. French ready-to-wear and luxury labels, such as Lagerfeld and Chloé, were notably present.
Each brand clearly showcased its spring/summer 2018 range. The season’s trends could be explored from the show's entrance, within a revised and more compressed area. The organizers used a much more selective approach to product presentation, adopting a more experiential style which was beneficial, and was remarked upon by buyers.
The section was boosted by the presence of the Premiere Vintage Market, organised with Denim Boulevard, which showcased items such as aviator leather jackets, denim shirts, military-style jackets and even kimonos.
Future editions will continue providing such industry insights. In 2017 the trade show will celebrate its tenth anniversary.
