Orchestra has opened in the US. This is a children's, maternity and childcare fashion brand from France. The 23-year-old family-owned company, which now boasts stores in over 40 countries, is known for its playful and innovative designs, quality, and family friendly service.
Orchestra launched in 1995 started by opening a few small branch stores, then developed its franchise business from 1999 onwards. In 2006, the concept changed, with the development of out-of-town stores. These Big Orchestra stores featured a wider selection of products and offered more services. From 2006 to 2009, Orchestra continued to develop its out-of-town stores near French cities, as well as expanding into seven new countries.
In 2009, Orchestra revolutionized the consumer model by introducing a permanent discount and benefit system for its customers: Club Orchestra. Boosted by the success of the scheme in the pilot stores, Club Orchestra was rolled out in Spain, then in France, Belgium, and Switzerland. Orchestra also continued to expand its network of stores, opening a new flagship in Paris. This was followed by further stores in Madrid and Barcelona in 2011. A new online store was also launched, along with a subsidiary in Greece.
Orchestra continued to expand abroad in 2012, creating subsidiaries in Turkey and China with a view to developing distribution networks for the brand in these markets.
