Aitor Throup has stepped down as Executive Creative Director, G Star Raw to focus on new challenges through his own, Aitor Throup studio. His exit put an end to his nearly five-year-long collaboration with G Star Raw. Throup has been working for the denim brand as a creative consultant since 2013 but was appointed Executive Creative Director in 2016. He began working full-time for G Star Raw, as he was in charge of the brand's women’s wear and menswear collection in addition to the Raw Research division.

At the time Throup took over the creative reigns from Pierre Morriset, who had worked for the denim label for 27 years. Morriset remained on board as a mentor for the creative division and Throup saw his appointment as a collaborative process between him, Morriset and the other designers. His final collection for the label was shown in spring 2018.