Since its conception in 1989, G-Star RAW a cult leader in the denim has continuously challenged the conventions of design. Staying true to its ethos, the brand has launched the world’s most sustainable denim after two years of production. The denim brand has made available to the public one of their most ambitious projects to date—the most sustainable jeans ever. After years of analyzing every facet of the denim production chain, G-Star has developed techniques and technologies that significantly reduce, if not eliminate in some aspects, the environmental impact of creating a pair of jeans.
G-Star’s commitment to sustainability is keenly reflected in their newly developed material which demonstrates four unique denim innovations.
From new, sustainable washing techniques to the creation of the cleanest indigo dyes in the business, this denim is an innovation that has the potential to usher in a new era of environmentally-conscious denim production across the entire industry.
G-Star have also made the material open source, meaning other denim manufacturers can access and use the material in their production an incredibly important move for the future of sustainable denim.
