Amsterdam-based, Dutch designer clothing company, G-Star Raw, has partnered Pakistan-based Artistic Milliners, colour solutions provider DyStar, and global denim manufacturer Saitex to launch the G-Star Elwood RFTPi jeans which the company claims is its most sustainable jeans ever.Developed with a clean indigo dyeing process, eco-friendly sustainable washing techniques, organic material and responsibly sourced materials, consumers can in the very near future purchase the G-Star Elwood RFTPi jeans and its D-Staq RFTPi denim jacket. G-Star Raw collaborated with Saitex to manufacture and wash the G-Star Elwood RFTPi jeans using sustainable technologies and renewable energy. The manufacturing and washing process ensures that no water is discharged into the local environment—with 98per cent of water recycled or reused and the remaining 2 per cent is evaporated. Besides, G-Star Raw used 100 per cent organic cotton, eco-finished metal buttons and responsibly sourced labelling for their jeans.
The brand also partnered Artistic Milliners and Dystar to develop Crystal Clear which G-Star Raw claimes to be "the cleanest indigo dyeing process in the world". Unlike conventional denim dyeing methods, Crystal Clear uses 70 per cent less chemicals, omits salts and doesn’t create salt by product during the denim reduction and dyeing process. This sustainable dyeing method could help companies conserve natural resources and leave recyclable water effluent post the dyeing process. In addition to launching the G-Star Elwood RFTPi jeans, G-Star Raw is working with its mill partner to share the jean’s fabric material through the Cradle-to-Cradle Products Innovation Institute’s certification process, which rates products based on their contributions to the circular economy.
G-Star Raw Corporate Responsibility Director, Frouke Bruinsma says, as a key player, G-Star Raw takes responsibility to lead by example in promoting sustainable denim innovation. The new denim fabric and its revolutionary indigo process will become an open source for the rest of the industry to use.
