Danish womenswear brand Ganni has solidified its commitment to sustainability through a new offtake agreement with Ambercycle, securing access to cycora regenerated polyester. This strategic move will see Ganni replacing over 20 per cent of its annual virgin and recycled polyester use with cycora, a circular alternative made from end-of-life textiles.

Since partnering in 2021, Ganni and Ambercycle have collaborated to integrate cycora into collections, starting with a 30 per centcycora jersey in November 2023 and a 70 per centcycora variant soon after. These early successes, including standout pieces in Ganni’s Paris Fashion Week collection, demonstrated the material’s quality and scalability.

Developed by Los Angeles-based Ambercycle, cycora offers an innovative solution for the fashion industry’s sustainability challenges. By converting textile waste into virgin-grade polyester, it reduces landfill dependency and minimizes virgin resource extraction while meeting high-performance standards.

NicolajReffstrup, Ganni’s founder, emphasized the brand’s dedication to reducing its environmental impact. “Agreements like this are crucial for scaling innovative materials and cutting the fashion industry’s carbon footprint. Supporting innovators like Ambercycle helps us transition to better material choices while driving long-term collaboration.”

For Ganni, this agreement aligns with its goal to halve its carbon footprint by 2027 and source 10 per cent of materials from "Fabrics of the Future" by 2025. Ambercycle’s CEO, Shay Sethi, highlighted the partnership’s broader impact, saying, “Collaboration with forward-thinking brands like Ganni is key to transforming the fashion system.”

As the industry pushes to meet ambitious sustainability targets, Ganni’s commitment exemplifies how bold action can bridge the gap between circular material innovation and global adoption.