American casual fashion brand Gap has two smaller size store formats for the Indian market, namely adult fashion and children’s fashion. The average size of the Gap store ranges between 5,000 to 6,000 sq. ft. In case of adult stores, the size is 3,000 to 3,500 sq ft while the size of kids’ only stores will be from 1,500 to 2,000 sq ft.

So far, two adult only stores have been set up one in Bangalore and the other in Kolkata. A children’s exclusive store is expected to come up within this year. While Gap has democratic products throughout the world, some minor tweaks have been made for the India range on an experimental basis. The choice of products are customized for Indian buyers and fit their tastes of color, shape and design.

Gap was introduced to India through Arvind Lifestyle Brands and the first store opened in 2015.. The brand targets millennials and in India, Gap retails men’s and women’s apparel and accessories. Gap’s collections are designed to build the foundation of modern wardrobes – all things denim, classic white shirts, khakis and must-have trends. Gap was the first brand to introduce the pocket tee shirt.