In celebration of Earth Day, Global Fashion Agenda (GFA) has announced a new season of its acclaimed film series Fashion Redressed, produced in collaboration with BBC StoryWorks, the award-winning commercial content arm of BBC Studios.
Originally launched in 2023, Fashion Redressed captured the attention of global audiences, spotlighting inspiring changemakers and innovative solutions shaping a sustainable future for fashion. From pioneering silk researchers in Helsinki to Indigenous designers in Arizona, the first season garnered over five million views and record-breaking social media engagement. It was also featured at the Global Fashion Summits in Copenhagen and Boston, sparking industry-wide dialogue.
As the Global Fashion Summit 2025 nears, the upcoming season will spotlight the fashion industry’s shift from pledges to practical implementation. The new episodes will focus on the urgent need to address systemic barriers, promote social equity, and advance circularity through technology, innovation, and courageous leadership.
“At a time when the industry must turn barriers into bridges, we’re proud to continue telling stories that educate, inspire, and accelerate sustainable progress,” said Federica Marchionni, CEO of GFA.
BBC StoryWorks will collaborate with selected partners to create immersive, human-centered branded content. These narratives will explore how organisations and innovators are actively shaping a regenerative, inclusive fashion ecosystem.
The new series is set to premiere on a dedicated branded microsite on BBC.com in early 2026. With the platform’s reach of 175 million monthly browsers, and additional amplification through GFA’s channels, the campaign aims to drive global awareness and action around sustainable fashion transformation.
