A collaboration between the British Fashion Council (BFC) and Google will bring to life creativity, heritage and craftsmanship of British fashion. A new digital platform featuring content and stories from top British designers and fashion insiders has been created for anyone around the world to enjoy, for free. The platform will provide a single destination to educate and inspire future generations of young fashion creatives, designers and students.
BFC and Google have teamed up for content from fashion icons -brands, designers, makers and craftspeople, creatives, photographers, stylists and models - and used technology to tell their stories. Visitors will be able to watch top brands - from Burberry to Vivienne Westwood - feature in specially curated digital exhibits through innovative and immersive digital experiences. There are over 1,000 assets to explore, including over 20 multimedia exhibits, 25 videos and three virtual reality experiences, all accessible from anywhere in the world, on desktop, laptop or mobile.
Visitors can also explore rich, archival materials from top British fashion houses sorting their searches by color and chronology. They will be able to get close to British Fashion Council’s biggest characters and moments and explore profiles of the fashion industry’s key players, from Naomi Campbell to Christopher Bailey. Users will also be able to go behind-the-scenes of top craftspeople and producers of British fashion.
