In 2017 Gucci’s turnover was up 41.9 per cent. Over the last three years, the company has been seeking to break the historical rules of the fashion industry, building its success on well-defined values and a corporate culture focused on people, creativity and innovation, empowering its teams at every level and encouraging them to challenge the status quo.
It is now seeking to evolve toward an even more agile structure, sustained by a corporate culture that permits it to anticipate market needs and matches the desires of its clients, while accelerating the decision-making process at every level of the organization.
The brand has decided to overhaul its management structure into four new areas that will better support the CEO. These are merchandising and global markets; indirect channels, outlet and travel retail; brand and customer engagement; and finally digital business and innovation.
The fashion house’s ultimate goal is to strengthen and deepen the brand’s relationship with its clients, establish and maintain a constant and personalized conversation across all channels and strengthen the emotional engagement with them while leveraging emerging technologies. Gucci has had strong sales in mainland China. Gucci has made its official China website into an e-commerce portal for Chinese consumers. The new site intertwines creative content marketing with online shopping, letting customers use Chinese payment systems like WeChat and Alipay.
