Guess has partnered Better Cotton Initiative (BCI). Since Guess uses cotton in many of its products, it is taking proper steps to source sustainable cotton in the supply chain, hence the need to joine The Better Cotton Initiative. The brand will source Better Cotton to help address its water use. Guess will make public its official goals for sustainable cotton sourcing later this year.
Global lifestyle brand Guess is famous for its iconic ad campaigns and trend setting denim. Better Cotton Initiative works with cotton farmers, helping them to use water efficiently and care for the environment, as well as promote higher standards of work, during cotton production.
By becoming a BCI retailer and brand member, Guess can commit to a more sustainable future for cotton production by investing in the initiative which, last year, reached and trained 1.6 million cotton farmers on more sustainable agricultural practices, such as efficient use of inputs (water, pesticides), increasing yields, and addressing gender equality and child labor issues.
About 64 per cent of water use occurs during raw material production, namely cotton. In 2017-18 financial year, Guess’ total operating income improved 37 per cent. In the same period, its operating margin grew from 2.9 per cent to 3.6 per cent.
