Gymshark has recently introduced its upscale athleisure line named 'everywear' in collaboration with its inaugural wholesale partner, Selfridges.
This exclusive collection finds a permanent home within Gymshark's retail space on Level 3 of the Womenswear Body Studio and Level 1 of the Menswear Designer Street Room at Selfridges Oxford Street. Additionally, it is accessible both online and at Selfridges Trafford in Manchester. Until early to mid-April, the department store will solely carry these items.
Traditionally, Gymshark has solely released products through its initial physical retail outlet and its official website. However, this summer, plans are underway to inaugurate a second Gymshark location.
The ‘everywear’ range epitomises the ultimate leisure attire by blending sportswear with contemporary lifestyle trends. With lifting-inspired technical elements, on-trend muted tones, and luxurious heavyweight fabrics, it exudes a timeless streetwear aesthetic.
Noel Mack, Chief Brand Officer, Gymshark says, during the collection's conceptual stages, the brand aimed to unveil it in a location as equally captivating.
Bosse Myhr, Director-Menswear & Womenswear, Selfridges, adds, Gymshark enriches the company’s brand basket and offering customers access to cutting-edge activewear.
