Building upon the brand’s foundational wardrobe of classic shape, H&M Atelier has launched its Spring-Summer 2025 menswear collection that reimagines heritage and workwear influences with a contemporary perspective.
The collection’s color palette features lighter neutrals, washed-out blues, sun-faded blacks, and a vibrant raspberry pink accent. Distinctive material washes, tactile finishes, and an understated sophistication define the collection. The collection is meticulously crafted with a strong focus on the quality of the materials, says Ana Hernandez, Designer-Menswear, H&M. The collection embraces a trasitional wardrobe while maintaining the essence of the Atelier label, she adds.
Layering and mixing pieces emphasize the collection's versatility. The collection focuses on relaxed tailoring with long-line coats and light Italian wool suits featuring sharp shoulders and contrast lining. Oversized cuts create a relaxed, casual feel. The cropped leather moto jacket, washed and treated for a worn-in look, has the character of a vintage find. Five-pocket trousers pair easily with workwear-inspired jackets. Fluid cotton-linen shirts are worn unbuttoned over tees, slim-fit knit tanks, and soft cotton jersey twisted-seam henleys.
Accessories add a West Coast touch to this collection with suede square-toe biker boots and a snakeskin leather belt completing the look.
The H&M Atelier Spring-Summer 2025 collection will be available in select H&M stores worldwide and online from February 27, 2025.