Swedish multinational clothing-retailer H&M, is pushing the boundaries of what we can expect from sustainable fabrics with its seventh eco-friendly conscious exclusive collection. This range is described by H&M as “exquisite, premium pieces that celebrate the new season and showcase the increasing possibilities of sustainable fashion with a focus on development and innovation.” This year they have partnered with, a global producer of nylon yarn, in paying tribute to the Arts and Crafts movement in Sweden and features the new sustainable materials recycled silver and ECONYL, a 100 per cent regenerated fibre from fishnets and other nylon waste.

This partnership marks the first time that the Conscious Exclusive collection features pieces made from ECONYL yarn, Aquafil’s regenerated nylon made also from waste diverted from landfills and oceans. The collection’s release is the beginning of a long-awaited collaboration between two industry leaders with a shared vision for a more sustainable future.

H&M has made a commitment to cleaning up their act. Last year, they unveiled a new sustainability mission, which aims to infuse an eco-ethos into every aspect of the business. The six-piece line of jackets, skirts and pants is made from 20 per cent recycled materials pulled directly from the unwanted clothes customers have been dropping off. The other 80 per cent is comprised of organic cotton from the company's Better Cotton Initiative program.