The Hong Kong Trade Development Council (HKTDC) is currently hosting seven lifestyle and creative trade events from Apr 20- 30, 2024. Among them are the four-day lifestyle fairs, Home InStyle and Fashion InStyle, taking place at the Hong Kong Convention and Exhibition Centre (HKCEC). These fairs are bustling with over 2,200 exhibitors from 17 countries and regions, showcasing a diverse array of products and innovations, and highlighting Hong Kong's role as a global hub for lifestyle products and creativity.
Sophia Chong, Deputy Executive Director, HKTDC, emphasizes the alignment of this year's offerings with the Hong Kong SAR government's 'plastic-free' initiatives. Home InStyle, in particular, showcases products that adhere to sustainability measures, while Fashion InStyle introduces eco-friendly technologies and products. A new Certification and Trade Services zone has been established at Fashion InStyle to provide sustainability accreditation services, offering eco-labels for exhibitors selling green products, thus fostering the promotion and sourcing of eco-friendly solutions within the industry.
Home InStyle is a treasure trove of traditional crafts and award-winning designer products, boasting 1,750 exhibitors from 16 countries and regions. Among its highlights are 12 pavilions, each showcasing home furnishings infused with cultural elements from various origins, including Mainland China, Taiwan, India, Japan, and Thailand. Notable mentions include the Taiwan Pavilion, offering a diverse range of kitchenware, interior decoration furnishings, and more, and the Indian Pavilion, showcasing exquisite household textiles and decor.
The Cultural and Creative Corner at the fairs presents over 50 design brands from different regions, including a debut by the Shanghai Industrial Design Association, showcasing products from Shanghai Design 100+ and traditional handicrafts from Japan. Additionally, renowned entities like Pantone and TASCHEN enrich the experience, providing color recommendations and setting up a lifestyle library respectively.
Fashion InStyle, known as Asia's leading fashion and textile sourcing event, brings together over 450 exhibitors from 10 countries and regions. This year, it introduces a Certification and Trade Services zone, emphasizing sustainable fashion technology alongside other zones such as Fashion Tech and Athleisure.
Various seminars and activities are being conducted throughout the event, offering insights into market opportunities, consumer trends, and industry developments. Notably, the HKTDC's Exhibition + model integrates offline and online elements, allowing buyers to seamlessly continue their interactions and transactions through digital platforms even after the physical fair concludes.
