The upcoming 11th edition of Surat International Textile Expo 2025 (SITEX) at Surat in Gujarat will launch Velvet Airjet Machinery.
Organized by the Southern Gujarat Chamber of Commerce and Industry (SGCCI), the three-day event will be held from January 10-12, 2025 at the Surat International Exhibition and Convention Centre in Sarsana.
To be showcased for the first time in India, the Velvet Airjet Machinery will redefine velvet production by drastically lowering costs and improving fabric quality. Highlighting the transformative potential of this machinery, Vijay Mewawala, President, SGCCI states, the technology will enable India to produce high-quality velvet, eliminating the need for imports from Korea.
Currently, Indian manufacturers produce velvet with a quality number of 5,000, while Korean imports offer a superior quality number of 11,000, often used in luxury lehengas priced between Rs 50,000 to RS 100,000. Operating at 600 RPM, the new machinery will now produce the higher-quality velvet domestically. This development will reduce production costs from Rs 1,500-Rs 2,000 per meter for imported velvet to just Rs 200 per meter, making premium velvet more affordable for manufacturers and consumers alike.
The Velvet Airjet Machinery boasts advanced features such as 100 per cent electronic operation, WiFi connectivity, mobile device control, and zero-defect production, ensuring top-tier fabric quality.
SITEX 2025 will also feature several other state-of-the-art textile innovations including the 32-Head Embroidery and Viscose Jacquard Machine and other value-added fabric machines.
Creating pure and semi-silk fabrics using gold and silver wire, these indigenous machines are energy-efficient and cost-effective, offering robust service support to local manufacturers.
Recognized for advancing Surat’s textile industry in global markets, SITEX 2025 aims to modernize the sector, attract investments, and foster innovation. The exhibition provides a platform to propel Surat’s textile industry forward, says Mewawala.
