Spring Fair, the UK's leading event for home, gift, and fashion, has renewed its exclusive partnership with Faire, the world’s largest global wholesale marketplace. This collaboration will offer UK independent retailers year-round support, bridging the gap between online and offline wholesale to help them trade more efficiently and faster.

Expanding on the success of their 2024 partnership, Spring Fair and Faire will now empower up to 20,000 independent retailers by offering seamless access to both in-person and online brands. Retailers will benefit from a continuous 12-month connection, allowing them to source products, discover new brands, and manage orders outside the confines of the physical trade show.

The extended Spring Fair-Faire partnership, coinciding with the event’s 75th anniversary, brings exciting new offerings for 2025. Retailers will have Always-On Access to connect and trade with brands year-round, reflecting modern retail's 24/7 nature.

Additionally, Exclusive Incentives such as 50 per cent off first orders for new Faire users and free shipping with the code Springfair will be available. Faire will also offer Increased Visibility & Education, including a dedicated stand and MasterClass sessions to help retailers optimize the hybrid wholesale model.

Charlotte Broadbent, UK General Manager at Faire, emphasized, "This partnership gives independent retailers the best of both worlds, year-round online access combined with the tactile experience of Spring Fair."

With over 200 brands on the Spring Fair collection at Faire.com, this expanded collaboration aims to streamline the buying process and foster a more connected, future-proofed retail industry.

Spring Fair 2025 will take place from February 2-5 at the NEC Birmingham, where retailers and exhibitors can connect with Faire before, during, and after the event.