Following successful showcases in Paris, Milan and New York, Indian designers are making their mark in the Russian fashion scene. The recently-concluded Moscow Fashion Week (MFW) was attended by a diverse array of designers, including those from India.
Designer duo Shalini Jaikaria and Paras Bairoliya, along with Nitin Bal Chauhan, were among the Indian designers who presented their collections at MFW. This marks their second show in Russia in recent months, reflecting the growing interest in Indian fashion in the region.
Additionally, designers Ritesh Kumar, Naushad Ali, Gaurav Khanijo, and Shruti Sancheti showcased their handloom collections at the BRICS+Fashion Summit in Moscow.
Citing the shared appreciation for handcrafted products in both India and Russia, Bairoliya introduced his label to the Russian market. Chauhan shared his positive experience of showcasing in Moscow, highlighting the warm reception and expressing confidence in the potential for growth in the Russian market.
As India-Russia fashion exchanges gain momentum, designers are exploring collaborations with Russian brands and fashion labels. Bairoliya emphasised the active consumption of fashion in Moscow and Russia, envisioning reciprocal engagements between Indian and Russian designers.
On the other hand, Chauhan emphasised the role of fashion in strengthening India-Russia ties, foreseeing future showcases in major cities like Mumbai, Delhi, and Moscow, with collaborations likely to follow.
