Sevin Kasran’s design language merges the modern and the traditional. This streetwear brand founded in British Columbia in 2017 brings to the fore designs that are stemmed in Indian beliefs and principles but are global. It offers lounge pants, bomber jackets, slogan T-shirts and jumpers. Festive colors and prints are translated into easy streetwear that doubles up as both staples as well as statement pieces. Vivid color palettes and Indian motifs are inspired by the principles of non-violence, integrity, and pride. The aim is that the bright colors in Indian culture and ceremonies should not be reserved for traditional events but for people to embrace in their everyday lives through fashion. The design aesthetic is not to make a strictly consumable and marketable garment, but rather a piece of art that has a story and meaning behind it.

Asian streetwear has grown in popularity around the globe because it is of an increasingly high standard. The world is looking east because of the tremendous amount of young talent that has emerged in recent years. It is a reflection of Asia rising. The big increase in the worldwide popularity of Asian streetwear has been further helped by fashion bloggers and others in the online and social media sphere. These individuals are increasingly focusing on Asian designers, who had previously been ignored by established fashion publications.