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Indo Count acquires home fashions brand Wamsutta

 

A prominent bed linen manufacturer and exporter from India, Indo Count has acquired the esteemed international home fashions brand, Wamsutta from Beyond, Inc. Renowned for its luxurious bed, bath, and home fashion products, Wamsutta has captivated consumers for generations. Finalised on April 18, 2024, this acquisition strengthens Indo Count’s brand portfolio and presence in the premium market segment.

With a legacy dating back to 1846, Wamsutta is known for its exceptional quality and brand heritage. Under Indo Count’s leadership, the brand is poised for significant growth.

Mohit Jain, Executive Vice Chairman, Indo Count, says, with this acquisition the company aims to enhance the brand's value proposition and unlock its global potential. The synergy between Wamsutta’s brand equity and Indo Count’s global reach will propel the brand to unprecedented heights, marking a significant milestone in its expansion strategy. 

 

 
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