Canadian menswear company Indochino is adding a Chicago showroom as part of its expansion from the web into bricks-and-mortar retail.The Vancouver, British Columbia-based company, which has 13 existing stores, sells made-to-measure suits, shirts and accessories and plans to open next month in The Shops at North Bridge. Indochino started building its brand online before opening its first physical outposts.

At Indochino's showrooms, "style guides" take customers' measurements and walk them through customization options, from fabric selection to monogramming. Garments are delivered in about four weeks. Customers who visit showrooms tend to spend a little more than online-only shoppers over time

The Chicago showroom, scheduled to open July 14, is one of four the company plans to open in the U.S. this summer. Indochino feels it needs more locations to keep up with steady growth. Revenues were up 57 percent in the six-month period ending in May compared with the same period the prior year, and appointment slots at existing showrooms consistently fill up on weekends.

All but one of those new U.S. stores are in malls, including The Shops at North Bridge on North Michigan Avenue. Some malls have struggled to keep customers coming in as consumers' shopping habits have changed, but Indochino has had success with mall locations in Canada because it doesn't rely on spur-of-the-moment sales to customers passing by. Appointments aren't mandatory, but many customers reserve a spot in advance.