Aizel.Ru Internet Store and Mercedes-Benz Fashion Week Russia have joined hands to support emerging Russian designers.

Starting March 10, 2018, Aizel.Ru will become the main platform for sales of local brands, presented at the shows of the key fashion event this spring. Over 100 emerging Russian designers will get a chance of being presented at the internet site.

Aizel Trudel has long been cooperating with dozens of Russian designers. However, giving hundreds of new designers a chance of getting through, Aizel. Ru will become the largest RuNet-based platform across the globe to present Russian fashion. It believes its cooperation to be an education project for emerging designers, for whom the internet should become a key channel of promotion.

Aizel.Ru will support brands with its expertise in the fashion e-commerce sphere. The marketplace will help designers with professional shooting of their collections and will offer support right after they enter the platform and while they use it.

Aizel.Ru is the first Russian fashion marketplace, a member of the Aizel Group, an internet store selling clothes and shoes for women, men and children, as well as accessories and cosmetics of the top global brands. This unique totally Russian fashion project in the online retail sphere has been operating for over 17 years. Aizel.Ru presents fashion trends in both the premium luxury category and in a more affordable segment, and offers brands popular among progressive youth, too. In particular, the store features brands such as Gucci, Burberry, Valentino, Dolce & Gabbana, Balenciaga, Alexander McQueen, Stella McCartney, Christian Louboutin, Marc Jacobs, Victoria Beckham etc.