Largest annual apparel fabrics fair, Intertextile Shanghai will take place in Shanghai this October with an increased focus on denim products, a fast-growing segment in the Chinese market. The autumn edition will be held from October 20 to 23 at the Shanghai New International Expo Centre. The fair will feature a bigger ‘Beyond Denim’ hall after the success of last year’s exclusive and distinctive denim zone.

Advantage for domestic market

With China’s middle and upper classes rapidly following western fashion trends, denim has become the focus of industry players in the country. This situation presents positive opportunities for overseas companies. Last year’s Beyond Denim zone featured most leading domestic denim manufacturers and designers, as well as international denim fabric exhibitors. Exhibitors participating in the Beyond Denim zone in 2013 came from China, Hong Kong, Japan, Pakistan, Spain, Turkey and other major denim manufacturing countries. As Claire Cheng from Invista Management (Shanghai) points out the zone is an effective way to tap into China’s domestic market. “We are showcasing our functional denim here and it is a good platform to attract more customers and introduce our brand and fabric functions to them,” says Chang.

The enlarged 2014 Beyond Denim hall – revamped by the renowned French Studio, the NellyRodi Agency will highlight wash innovations, the latest technology, sustainable practices and premium denims, making it an excellent platform for exhibitors from overseas and China to present the latest denim trends to buyers. Well-known brands looking for denim and casual wear fabrics in 2013 included Abercrombie & Fitch, DKNY Jeans, Giordano, H&M, New Yorker, Perry Ellis International and Zara. With a much larger exhibiting area a wider range of products will be on display, from traditional and fashionable denim fabrics to new and environmentally friendly items, and the hall is expected to attract attention from a large number of both Chinese and overseas buyers.

At the 2014 fair, Intertextile Shanghai Apparel Fabrics will once again feature distinctive show highlights including SalonEurope, the Milano Unica Pavilion, Verve for Design, All About Sustainability, trend forums, an accessories trend forum and fashion shows.

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