Globally, the online store segment is expected to be the most valuable segment in terms of revenue between 2015 to 2021. A US market study on men's underwear and women's lingerie provides in-depth information about various factors and trends affecting each market segment and provides analysis and insights about the potential of the men's underwear and women's lingerie market in future.
The US men's underwear market was estimated at $3,236.4 million in 2015 and is expected to grow at a CAGR of 5.1 per cent. On the other hand, women's lingerie market revenue is expected to grow at a CAGR of 5.4 per cent throughout the forecast period. Both men's underwear and women's lingerie market is expected to witness significant growth over the forecast period. This growth is attributed to increased proliferation of modern retail formats such as supermarkets, discount stores, and pharmacy stores; rising personal income of US households; rising fashion consciousness, change in lifestyle, and rising awareness regarding health and fitness and personal hygiene among men and women in the country.
On the other hand, high competition due to the presence of a relatively high number of global and local intimate apparel manufacturers is expected to be the major restraining factor for growth of the men's underwear and women's lingerie market. On the basis of category, the men's underwear market is segmented into different types of underwear. The boxer brief segment is expected to remain dominant throughout the forecast period, with high revenue contribution. By the end of 2021, the boxer brief segment is expected to hold a share of 34.9 per cent in volume terms.
Women's lingerie market is bifurcated on the basis of product type, size, price range, age group, and distribution channel. By product type, brassiere segment is expected to register highest CAGRs in both value and volume between 2015 and 2021. By size, the medium segment is projected to contribute highest over the forecast period. On the basis of price range, premium range segment revenue is expected to register a CAGR of 6.8 per cent over the period 2015–2021.
