INVISTA, one of the world’s largest integrated producers of polymers and fibres, has launched a seasonal denim offering by way of its COOLMAX® and THERMOLITE® PRO brands. The ‘summer jean’ and ‘winter jean’ are expected to revolutionise the future of denim and offer high performance technical alternatives to stiff, rigid and impractically uncomfortable denim fabrics. The ‘winter jean’ has been developed from denim made with THERMOLITE® Infrared technology that increases its temperature when exposed to solar or artificial light.
Unique fibres made with ceramic pigments absorb infrared rays and convert this energy into heat the body can feel while the fabric technology provides insulation and minimizes heat loss.
During summer, most denims become highly impractical due to their heavy weight and lack of breathability. Since 1986, COOLMAX® technology has added cooling and drying performance to fabrics used in active wear and outdoor apparel and now its adoption in denim is leading the way in performance ‘summer’ jeans.
When COOLMAX® yarn is adopted in denim fabrics, it creates a high-performance, light weight easy-care fabric that transports moisture away from the body to the outer cotton layer where it can evaporate and cool down the fabric, the wearer feels fresh, cool and dry.
The universal appeal of denim and its popularity continues to grow as casual wear gains acceptance in new environments including the office. Consumers with active lifestyles are embracing this next generation of denim due to its versatility and all-day comfort.
