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Isko presents immersive denim experience at Milan Design Week

Isko is presenting Denim Sound Textures at Milan Design Week, April 8 to 14, 2019. This is an immersive and interactive experience that will introduce guests to the surprising multi-sensoriality of denim. This project is the result of Isko’s focus on pushing the unlimited possibilities of denim: an ongoing technical, aesthetic and functional research process which highlights the core values of the company – competence, creativity, social and environmental responsibility – as its leading force. Isko presents this experience in collaboration with a selection of premium fashion brands like Hugo, Madewell, Replay, Dovetail Workwear, François Girbaud, Taylor Stitch, 7 For All Mankind, Blue de Gênes, Tiziano Guardini and O’Neill which have relied on Isko fabrics for their collections.

The core of the project is a series of advanced denim technologies that Isko designed and developed over the years. Isko was the first to introduce the life cycle assessment methodology in the denim industry, which in line with the ISO 14040 and ISO 14044 certifications makes it possible to evaluate and quantify the environmental footprint of a product throughout the entire life cycle, from the raw material to the finished product. The company is committed to applying the life cycle assessment to all its 25,000 products, with the aim of identifying areas for improvement for sustainability.

 

 
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