Maredamare will be held in Italy from July 22 to 24, 2017. This is a beach wear trade fair where around 200 Italian and foreign brands will present beach wear and accessories collections for summer 2018. Fashion shows, theme-based workshops and meetings, exclusive presentations and events are lined up.
The main theme is a tribute to graphics and geometric patterns that make surfaces alive. The source is minimalistic and unconventional, sometimes audacious. Micro and macro motifs are wisely balanced as to make spaces more lively and vital; a sophisticated kind of luxury is reached through the wise development of the most unusual geometries.
Sport Couture is a sophisticated interpretation borrowed from the technical universe. It is realised through minimal graphics, color blocks or small and nearly unnoticeable all-overs that leave room to the performance of the fabric. Cuts are simple. Bikinis and one-piece bathing suits are inspired by water and beachwear sports.
Hippie Boho is nomad, rebellious and adventurous. It represents a journey to faraway sun-burnt lands, a voyage to the discovery of signs and patterns borrowed from remote universes. Gypsy prints and abstract patterns blend with stripes and floral motifs.
Powerful Rainforest represents a nature explosion in its full power. Flora and fauna prints with saturated and majestic tones characterise this trend.
