Italy is hosting Euratex from November 18. The convention is devoted to sustainable innovation in the textile and clothing industry. Representatives of business, industry associations and policy makers are attending the convention. Sustainable production has become an integral part of companies’ business strategy. This includes technological innovation of production processes, resource efficiency, recycling and use of sustainable textile materials as well as exploring new business models.

The convention is designed to launch a debate on tomorrow’s challenges. Experts from industry and technology will discuss if the EU textile and apparel sector has found enduring competitive advantages in its focus on quality, innovation, sustainability and high value added. During the round table discussion, textile and clothing manufacturers will share their practical experience and promising textile technologies and markets.

To retain their competitive edge, European companies are increasingly investing in innovation and introducing the latest technologies. In response to the global economic transformations, European textile and clothing manufacturing has already undergone radical changes. European companies have increased the variety of their products and found new application fields for textile materials. The industry moved to production of higher value added goods and makes considerable contribution to the other sectors – automotive, medical, construction, agriculture and others.

www.euratex.eu/