Jeanologia is celebrating 25 years of its pioneering laser technology at Kingpins Amsterdam with a special capsule collection that blends traditional denim with modern innovations. Coinciding with Kingpins’ 10th anniversary in Amsterdam and 20th globally, the event highlights laser technology’s transformative impact through a visual installation that showcases a quarter-century of progress.

Since the launch of its first laser in 1999, Jeanologia has revolutionized the textile industry by eliminating harmful practices like sandblasting. Today, its laser technology is used in 50 per cent of global denim production, enhancing sustainability, quality, and efficiency for manufacturers and fashion brands alike.

The capsule collection presented at the event showcases how Jeanologia has seamlessly integrated laser technology into denim’s heritage. The garments feature iconic vintage effects such as stone washing, worn-out looks, and rips, achieved through advanced tools like the ‘Light Ripper’ and ‘Light Scrapper.’ This ‘old new designs’ collection merges the past and future of denim, symbolizing continuous innovation and sustainability.

Jeanologia’s anniversary celebration also includes a digital capsule collection with 25 designs, allowing visitors to experience the creative potential of laser technology through eDesigner software. Attendees can create and take home digital garments to be produced sustainably anywhere in the world.

Fernando Cardona, Jeanologia's Head of Brainbox, emphasized the role of laser technology in fostering sustainable production and creativity. The company’s technological innovations, such as G2 ozone, e-flow, and ColorBox, continue to reshape the textile industry by reducing environmental impact, water, and chemical usage.

Jeanologia’s 25year journey reflects its commitment to a greener future, honoring the global ‘denim tribe’ of brands and manufacturers who have adopted these technologies for a more sustainable fashion industry.