Jockey’s brand campaign features former Navy SEAL and actor Remi Adeleke. The campaign introduces Remi wearing Jockey in a personal, intimate video and a series of portraits illustrating what's underneath, both literally and figuratively.
Remi was born in West Africa. But the Nigerian government seized his family's assets driving Remi and his mother to relocate to the US. The void left by his father's death led Remi to fall in with the wrong crowd and after years of no direction, Remi joined the Navy and became a SEAL, making it through a program that only about 15 to 20 per cent of trainees complete.
During his 13 years on active duty, Remi found his faith and eventually became a youth pastor and motivational speaker. He has a role in the blockbuster Transformers: The Last Knight.
The Jockey brand campaign has shared the powerful stories of Chris Van Etten, a US Marine veteran who shows perseverance always wins; Lisa Cusimano, a firefighter who defines courage as serving something greater than yourself; Michael Cottone, an adoptive father who exemplifies the gift of family, and Michaela DePrince, a war orphan turned ballerina who demonstrates that with hope, anything is possible.
American brand Jockey’s apparel products are sold in major department and specialty stores in more than 145 countries around the world.
