Le Souk, an online material sourcing network has gone into an exclusive partnership with Kingpins New York. The venture will allow buyers to access denim mills directly through Le Souk’s online portal, creating a virtual trade show or showroom. Buyers will have the opportunity to view high-resolution, optimized images of denim samples from participating mills that show the texture and likeness of the fabrics without having to be present at the show.
Le Souk works by mills’ signing up and sending samples to the company’s showrooms located around the world from Copenhagen to New York City. Le Souk photographs the samples and holds them in showrooms to send out to potential clients. Buyers can view the samples online, see them in the showroom, or receive them from Le Souk, alleviating some of the responsibility of the mill.
The website is a supplier membership platform where Le Souk provides mills with as many qualified buyers as possible, and the buyers receive prices quoted directly from the mills. Suppliers are vetted by Le Souk in order to gain access.
Kingpins online will allow buyers to connect with mills in a new way, through live chats and other perks like custom sourcing requests, real-time updates for buyers to view, special privacy settings to give special access to specific buyers, as well as transaction tools.
