Levi’s, the iconic brand that epitomizes classic American style and effortless cool, has achieved a remarkable milestone by winning the prestigious Superbrands status. Alongside nine other exceptional brands, Levi’s was honored at a grand ceremony held at the Intercontinental Hotel, Dubai Festival City on the 28th of September.

The Superbrands organization, globally recognized as an independent authority and arbiter of branding excellence, celebrates outstanding brands and promotes the discipline of branding. This accolade serves as a testament to Levi’s relentless commitment to quality, innovation, and customer satisfaction.

Neeraj Teckchandani, CEO of Apparel Group, expressed his strategic perspective on this recognition, emphasizing that receiving the prestigious award is both an honor and a validation of their commitment to excellence and innovation. The award underscores their unwavering dedication to delivering unparalleled quality and value, reflecting the strength and resilience of their brand portfolio. Neeraj Teckchandani also praised the dedicated team whose consistent efforts enhance the brand’s reputation and strategically position them for continued growth in the competitive global market.

Levi’s exceptional ability to thrive in the competitive market reinforces its status as a leading brand in the global fashion and lifestyle industry. The award highlights Levi’s unique resonance with consumers, offering distinctive products and experiences that stand out in the marketplace.

Furthermore, this recognition underscores Apparel Group’s exceptional talent for nurturing and growing brands in a fiercely competitive market, further solidifying their position on the global stage.