Denim lifestyle brand Levi's plans to expand its international presence by opening new stores in key locations in Bangladesh including Chittagong in the coming months.
The brand recently forayed into the Bangladesh market in partnership with DBL Group. It opened its first store across 2.270 sq ft in Dhaka to offer a wide range of products including denims, non-denims, and tops for both men and women tailored to regional preferences.
Amisha Jain, Managing Director, South Asia-Middle East and Africa (SAMEA),Levi Strauss, says, the brand’s first store in Dhaka supports its focus on the direct-to-consumer retail and aligns it with a dynamic market propelled by the consumer base and swift urbanisation in cities such as Dhaka and Chittagong.
Levi’s strategic entry into the Bangladesh market and distinctive strategies position it to forge a robust presence and foster sustainable growth, adds Jain.
Levi Strauss & Co’s products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites with a global footprint of around 3,200 brand-dedicated stores and shop-in-shops.
