Aditya Birla’s fabric brand Liva has come up with a chatbot. The chatbot will function as a fashion portal that will feature the up-to-date information on fashion and celebrity style trends. It is meant to facilitate visitors to traverse through the Liva product assortment but handle enquiries from prospective buyers. It also provides them with a gateway to connect with the brand’s sales team.

The company feels the innovation will keep it connected to customers and help understand their preferences better. The 24×7 tech service will also aid the brand’s team to apprehend buyer’s inclinations and selections and then optimise the offerings. The chatbot dubbed as the Liva Fluid Fashion Assistant has been developed in tech collaboration with Gupshup, a Silicon Valley-based bot and messaging platform.

Fashion purchases are usually a consultative experience. Customers want to browse through multiple options, learn more about some of the items and then maybe purchase one. Chatbots such as Liva’s are ideal for enabling this. Bots are gradually becoming part of the fashion industry. Global fashion brands such as Louis Vuitton and Levi’s have initiated chatbot services to attract tech-savvy consumers and thereby increase sales of their products.