For the first time, London Fashion Week will include activities and events curated by the BFC in partnership with key retailers, brands, partners and cultural institutions to engage communities throughout the capital to get involved and capitalise on the success of this global event to reach new audiences.
The BFC has curated a schedule of over 66 brands, 74 stores and 170 events all taking place between Friday 13th and Tuesday 17th September. This schedule is an extension of London Fashion Week, which for the very first time will open its doors to the public at the main hub, The Store X, 180 Strand.
It aims to inspire the public and makes #LFW a cultural city-wide celebration that will introduce fashion to a wider pool of people who may not have previously engaged with it, driving footfall into the capital, increase revenue opportunities for all businesses and celebrating the creativity, diversity and openness that makes the capital so unique.