Lotte Duty Free showcased emerging K-fashion brands at the Coterie New York, held from February 20-22, 2024 at the Jacob Javits Convention Center.
The event provided a strategic platform for Lotte Duty Free to showcase homegrown talent in the realm of fashion. With the backing of the Seoul Metropolitan Government, the retailer curated a dedicated space called the Hi Seoul Showroom booth. This space featured emerging K-fashion labels such as C-Zann E, Ma&Me, Tinablossom, and Fleno, aiming to capture the attention of potential buyers from North America, Asia, Europe, and beyond.
Lotte Duty Free's secured 50 export contracts aimed at facilitating the expansion of promising Korean fashion brands into overseas markets. The total consultation amount for these contracts exceeded an impressive $200,000. This participation underscores the company's commitment to elevating the profile of K-brands and positioning them on the global stage through various avenues including fashion trade fairs, showrooms, and pop-ups.
Nam Gung-pyo, Head -New Growth Business Division, Lotte Duty Free, emphasised on the introduction of promising K-fashion brands to a broader international audience. He pledged continued efforts to explore and foster overseas sales channels for diverse domestic brands.
This initiative is part of Lotte Duty Free's broader strategy to emerge as a premier global travel retailer. The company has been actively establishing its New Growth Business Division, with plans to bolster its professional staff complement this year.
