Sri Lanka's MAS Holdings has become the first partner to receive Vizoo accreditation for material digitization services. Their cutting-edge digital material service hub serves brands and vendors seeking source-based digitization capabilities.
The apparel industry's Digital Product Creation (DPC) is thriving, driven by post-pandemic agility and efficiency. Accurate digital twins are crucial for faster time-to-market, enhancing product appeal and profitability. Digital materials play a vital role in capturing textures, colors, and properties that affect garment aesthetics and fit. Tharindu Meemaduma, MAS Holdings' Director of Innovation, highlights Vizoo's technology for achieving unparalleled realism and aligning digitization processes with industry standards.
To meet the rising demand for digital materials, MAS established a dedicated digitization unit in 2020, recognized by Vizoo for maintaining high standards. With expertise in DPC, MAS creates digital twins at various sampling stages, enabling accurate decision-making and translation from digital to physical products.
Their material digitization center supports their end-to-end DPC strategy, providing world-class services.
Anupama Fernando, Group Lead DPC, emphasizes MAS Holdings' commitment to future-proofing through Digital Product Creation, constantly improving their processes and skill set.
