Messe Frankfurt, the leading international trade show organizer has teamed up with fashion industry veterans Arnold and Bruce Zimberg to launch boulevard prêt-à-sale, a first-of-its-kind trade show. The first show, scheduled for March 2017, will focus solely on menswear. In October, the show will feature both menswear and women’s wear. The debut edition will take place at the Jacob Javits Convention Center's River Pavilion, the 4th level exhibition hall that boasts over 45,000 sq. ft. abundant natural light and exotic views of the Hudson River. The show will offer global retailers the opportunity to meet company representatives of brand-name apparel, accessory and footwear companies.
Boulevard prêt-à-sale was created with an eye on the present and future state of retail sales. The current flux of the retail industry, along with changes in consumer buying habits, have created what industry-insiders are deeming a full price recession and a total transformation in the apparel retail and wholesale markets. While two-thirds of all Americans now shop for value priced merchandise, no traditional trade show properly serves these retailers or the manufacturers looking to sell to them. Boulevard Prêt-à-sale will redefine the wholesale and retail experience and value sales for both brands and retailers.
The show will serve as an international business platform where the largest US and international better value price buyers can meet and network with prominent apparel companies in a welcoming and stylish environment. Boulevard Prêt-à-sale will be the newest addition to Messe Frankfurt's global portfolio of textile trade shows under the established Texpertise network which currently includes 50 trade shows around the world over 19,000 exhibitors and half of a million international visitors annually.
Dedicated to showcase value and off-price merchandise for the better market, Boulevard prêt-à-sale will be held twice a year in New York City in March and October.
