Environmental group Stand.earth wants Levi Strauss & Co. to step up its efforts to reduce pollution and increase the use of renewable energy across its entire supply chain.

The campaign wants Levi’s to make a leadership-level climate commitment for the full supply chain to meet or beat the Paris Climate Agreement, a 30 per cent to 40 per cent reduction in total greenhouse gas emissions by 2025. The campaign also calls for the company to transition its entire supply chain to renewable energy, with a minimum of 50 per cent of energy sourced through renewables by 2035, and a long-term carbon emission reduction target of 66 per cent by 2050.

Stand.earth believes Levi’s can catalyze the demand for renewable energy in China and India and accelerate the shift away from coal and other fossil fuels.

Coal is the top source of electricity in the company’s factories. Levi’s works with 170 factories in China, where coal powers 70 per cent of the electrical grid, and in 44 factories in India, where coal powers 75 per cent of the electrical grid.

Levi’s aims at 25 per cent reduction in greenhouse gas emissions at its US offices, retail and distribution centers. On the manufacturing side, Levi’s is working toward a five per cent annual reduction in greenhouse gas emissions per product shipped from company owned and operated plants by 2020.