Officina39 marks a significant milestone with its participation in the inaugural Denimsandjeans Egypt event, held February 2-3 in Cairo. This debut signals the company’s strategic move into one of the fastest-growing textile and denim hubs.

Egypt's strong textile heritage, coupled with its geographic advantage connecting Europe, Africa, and Asia, positions it as a key player in global sourcing. The country’s growing focus on innovation and sustainability aligns with Officina39’s vision for the future of denim.

At Denimsandjeans Egypt, Officina39 presents its cutting-edge solutions, blending Italian creativity, advanced chemistry, and a steadfast commitment to sustainable practices. The company aims to help reshape Egypt’s textile industry by driving efficiency, transparency, and reduced environmental impact.

“This is an incredible opportunity to collaborate with Egypt’s textile innovators and contribute to a market ready to embrace a new way of thinking about production,” said Andrea Venier, Managing Director of Officina39.

Officina39’s approach to innovation focuses on tackling the industry’s most pressing challenges, such as reducing water and energy consumption and promoting circularity. Key products showcased include Recycrom, a circular dyeing process utilizing textile scraps, and Aqualess Mission, which eliminates water use in denim treatments like vintage effects and abrasion.

The company also highlights innovations like Easyndigo, a sustainable indigo dyeing system, and Zero PP, an eco-friendly alternative to Potassium Permanganate.

As Egypt’s textile and denim sectors continue to evolve, Officina39 is committed to supporting local manufacturers with scalable, sustainable solutions that cater to the needs of global brands while prioritizing environmental responsibility.