Organic cotton that can be manufactured to the same texture and quality as standard cotton is grown without the use of any synthetic agricultural chemicals such as fertilizers or pesticides, avoids a significant drain on water supply and soil, and increases the overall well-being of farmers and pickers; in spite of benefits is not being produced enough. Although the eco-benefits are clear the cotton industry is still facing a struggle to increase its global production of organic produce.

Top companies are leading the charge for the organic cotton trade revolution by making strong commitments to use 100 per cent organic cotton by 2020. However it is not just these big brands making a change, there are a slew of smaller organic companies which offer sustainably resourced mattresses, clothes and pillow cases.

The overall aim is to equip farmers with the tools and know-how, reducing water consumption and eradicating the use of pesticides.There is a  deficiency of good quality cotton suppliers that are producing cotton without genetically modified organism. Despite the fact that only one per cent of the cotton manufactured is organic, demand will soon likely exceed supply.

One hurdle to the production of organic cotton is the fact that many farmers lack the business savvy and the will required to go organic. A significant amount of expert knowledge is required. Verification of the organic status is rigorous.