To develop an institutional connection between the fashion institutes of Pakistan and Saudi Arabia, the Trade Development Authority of Pakistan (TDAP) plans to tap Saudi’s high-end fashion market. TDAP’s commercial section intends to arrange a textile show of high-end made-ups and fashion apparel in Jeddah with two major stakeholders from Pakistan, including Chenab Group and Pakistan Institute of Fashion Design (PIFD) and counterpart in Jeddah, including Dar ul Hikma University and Danube Supermarket.
As per the plan fashion institutes of the two countries would introduce exchange programmes for teachers and students. By 2022, Saudi Arabia’s fashion market is expected to grow at an annual growth rate of 12.7 per cent to $3.085 billion. It had always been a lucrative market for fashion entrepreneurs. On the other hand the market’s largest segment apparel is expected to have a market volume of $1.065 billion by the end of 2018.
Saudi Arabia is a late competitor in the regional fashion scene where other Gulf countries such as the UAE have made a mark. Dubai has also established a free zone for fashion and design companies to buoy the growth of the industry.
An exhibition of all such products would be organised in Saudi Arabia, while the TDAP’s Commercial Section Jeddah would continue its coordination on the proposal for institutional linkages between the leading academic institutions of textiles in Pakistan and Saudi Arabia.
