Patrik Frisk is taking over as the new president and COO of American sports apparel and footwear brand Under Armour. Frisk has nearly 30 years’ experience in the apparel, footwear and retail industry, directing brands such as The North Face and Timberland. He is former CEO of the global footwear company Aldo. Prior to Aldo, he spent 10 years with VF Corp. He was president of Timberland and before that responsible for The North Face, Vans, JanSport and Reef brands. He previously ran his own retail business in Scandinavia and held senior positions with Peak Performance and W.L. Gore & Associates.
Paul Fipps, chief information officer and executive vice president of global operations, has been named chief technology officer. He will oversee all aspects of engineering to support the brand’s web and mobile applications and its information technology and real estate functions.
Colin Browne will become chief supply chain officer and be responsible for all global operations related to product sourcing and logistics. He joined Under Armour in 2016 as president of global sourcing.
Kevin Eskridge is chief product officer. He oversees category management and product, merchandising, design and innovation. He has been with the company since 2009. Eskridge, former senior vice president of global merchandising, helped establish the company’s business in China.
