Peru's Commission for Promotion of Export and Tourism (PromPeru) is set to lead a delegation of ten prominent Peruvian clothing and decoration brands to make their mark at the esteemed Copenhagen International Fashion Fair (CIFF 2023) from August 9th to 11th.
This milestone marks the first time Peru, under PromPeru's Trade Office in Rotterdam, will have a presence at the event, boasting a substantial 125-square-meter stand. The showcased collections will boast a unique fusion of ancient Peruvian culture and modern sustainable practices.
Fashioned from locally sourced and biodegradable materials like cotton, alpaca fiber, toquilla straw, shiringa, and paiche (fish) leather, these exclusive creations pay homage to tradition while embracing innovation.
The lineup of Peruvian brands, including Sake, Fasce, Kero Design, Wisqa, Kuna from Arequipa, Tom Gutie, Kinua, Fringe, Amarena, and Pampa, proudly collaborate with communities in Cusco, Arequipa, Puno, and Amazonas regions, reinforcing the nation's commitment to sustainable fashion. PromPeru's primary objective is to spotlight Peru's distinctive offerings for Scandinavian fashion professionals, international buyers, press, influencers, and sustainable fashion advocates. CIFF, Europe's dynamic and innovative sales platform since 1993, attracts over 2,000 brands to its 60,000 square-meter exhibition space, making it a crucial event for the global fashion industry.
The participation of Peruvian brands in the Consumer Show runway event on August 7th will kickstart Copenhagen's Fashion Week activities, amplifying the nation's influence in the European fashion sphere.
Notably, Scandinavian countries dominate the European fashion industry, united under Copenhagen Fashion Week (CFW) and CIFF's umbrella, which harnesses the region's collective talent and creativity. PromPeru's unwavering efforts, coupled with institutional support and technical guidance, have positioned Peru as a sustainable fashion trailblazer in Europe.
This initiative serves as a decisive response to escalating environmental consciousness in both consumer and corporate spheres, solidifying Peru's role in shaping a greener fashion future.
