Pitti Immagine Uomo is taking place in Italy, June 13 to 16, 2017. This is an international men’s wear trade show devoted to the spring ’18 season. Big names such as Paul Smith and Tommy Hilfiger, both of whom came back to the show for a second season after returning for autumn ’17, dominated the walkways as plenty of newness in the product attracted buyers to the stands. While the Hilfiger denim customisation station drew crowds, Z Zegna provided a tempting lure with a nautical-themed showcase that featured an impressive wall of pouring rain – a welcome respite for sun-baked visitors.
Alongside nautical references, pale pastels – particularly pistachio green and rose tones – were another key trend of the day, as seen at Farah, Fred Perry and Richard James, among others. The atmosphere was generally positive. Many exhibitors reflected on Pitti’s importance in the trade show calendar for attracting top tier European and international buyers. Buyers were seen from Italy, US, Russia, Japan and Australia and the Far East.
New to the show this year was the Make hall, which featured artisan creators from around the world. These included Lamler, a new British outerwear company showing at Pitti for the first time.
